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Prince of Peace

San Salvador Mayor Nayib Bukele by Juan Carlos

[clock] 32-MINUTE READ ISSUE:  Fall 2016
San Salvador’s upstart mayor, Nayib Bukele, has promised a new way forward for a city besieged by decades of violence. His biggest obstacle, however, may not be the city’s gangs, but the city’s idea of itself.


Though San Salvador’s Mercado Central is statistically one of the most dangerous zones of one of the most dangerous cities in the world, an outsider wouldn’t know it just by walking through. It is, admittedly, congested, stretching across a few dozen blocks that throb with tens of thousands of vendors, clogging the roads of the Salvadoran capital’s heart with makeshift stalls and tables that spill over with anything you could think to buy: stacks of clothes and fruit, underwear, cheap plastic toys, bars of soap, knockoffs of coveted North American brands—Levis, Converse, Adidas, Nike. Women hawk tamales and bags of cut papaya, or ladle steaming coffee into flimsy Styrofoam cups that buckle from the heat. Boys push wheelbarrows of ice water, bananas, and mangos past rows of mannequins modeling cheap leggings for sale. This is one-stop shopping at its most frenetic. Life and commerce thrum. Violence here is largely invisible—until, of course, it isn’t.

El Centro, San Salvador, 2008. By Juan Carlos.

San Salvador is both the political and homicide capital of El Salvador, a country where, most recently, a plague of murders has surged after the unraveling of a two-year-old gang truce in early 2014. Gangs have been running Mercado Central for years; according to Salvadoran journalist Oscar Martinez, in a 2015 report on the swelling of violence in the city center, they tell vendors “where they will sell, how much they will pay for the space to sell… . Sometimes they even tell them who to vote for.” Gangs come to the market to recruit kids to join their ranks, or to collect renta—a euphemism for extortion money—from vendors and stores, or to menace and, when they deem it necessary, to kill. All of which has provided justification for San Salvador’s young mayor, Nayib Bukele, to attempt to solve the problem of this rag-tag market, in part, by dismantling it.

This is an ambitious project for Bukele, an upstart politician who, at thirty-three, and with just three years of experience in public service, won the most important mayoral seat in the country in 2015. Previous mayors have attempted to physically remove unregistered vendors from Mercado Central, which led to all-out riots. Bukele’s strategy is to entice them to move by building new markets just outside the city center (construction is slated to be completed by 2018). Instead of haggling from makeshift stalls in the middle of sidewalks and roads, his plan would allow vendors to operate through leases, in conditions that are safe and sanitary, with plenty of security and opportunities for a diversity of businesses to thrive. The plan, known as la Reordamiento (the Reordering), also calls for the revitalization of the city center, where the country’s oldest and most majestic buildings—including the city’s main cathedral and the national theater and library—stand in disrepair, nearly forgotten. Such an aggressive embrace of gentrification is Bukele’s way of addressing a fundamental disconnect between the rich and poor in Salvadoran culture, which he sees as one of the root causes of the country’s violence. If you know your neighbors, Bukele explains, you won’t try to kill one another.

Predictably, almost every vendor I spoke with at Mercado Central, during a visit there in January 2016, less than eight months after Bukele had assumed office, resented the plan. “We won’t move,” an elderly woman declared from behind her tables stacked with bars of soap and children’s toys. “It is our right to be here,” she said. Then, with the bravado of a revolutionary, she added: “If we have to, we will fight to stay!”

“Nayib cannot make us move!” someone else shouted.

“Oh, they’ll move,” Bukele told me a few days after my visit to the market. “They’ll want to move. They’ll pick up their own umbrellas and walk to the new market themselves.” He paused, then cracked a smile. “And we’re going to film it.”


Calle Rubén Dario, 2015. By Juan Carlos.

That someone of Bukele’s profile and limited political experience could gain control of a capital city so deeply marred in violence suggests a pervasive impatience among Salvadorans anxious for a new way forward. Disenchantment with the country’s two major parties runs deep. Bukele’s party—the leftist Frente Farabundo Martí para la Liberación Nacional (FMLN), which began as a group of guerrilla revolutionaries during the civil war but whose leaders have lost their populist edge and have participated in the very corruption they once so vehemently critiqued—are seen as sellouts. The conservative Alianzia Republicana Nacionalista (ARENA), which controlled the government of wartime El Salvador, are seen as corrupt guardians of the elites’ wealth.

Bukele, meanwhile, is met with the fanfare and admiration of celebrity, something that has become exceedingly rare in this disaffected political landscape. In the past year, while reporting on the violence in El Salvador and the exodus of families it has unleashed, I’ve heard Bukele’s name—Nayib, Nayib, Nayib—issued like a trumpet call, from schoolyards in Oakland, California, to cornfields in El Salvador’s sun-parched east. His popularity is such that, indulging more than a little skepticism, I put considerable effort into finding someone outside the Mercado Central who would speak ill of him. But on the left and on the right, the rich, the poor, artists, government officials, skate punks, journalists, architects, farmers, business owners—almost anyone who has heard of Bukele seems to revere him. Even those who oppose his policies concede that he’s making profound changes, and thus, at worst, speak of him with a distanced admiration.

Popularity may not be an obvious remedy for solving a full-on social crisis, but it is at least a galvanizing force—and, in El Salvador’s case, a timely one. Nearly twenty-five years after a catastrophic civil war, El Salvador is now effectively at war again. The country’s three main gangs—MS-13, Barrio 18, and the 18th Street Revolucionarios—control most towns and cities, and battle over territory, making money, meanwhile, off of small-time drug deals and extorting businesses large and small, as well as residents. To cross a gang—to disrespect a gang member, or neglect to pay rent, or pass into a rival’s zone—is to risk death.

Though El Salvador is about the size of New Jersey and comprises less than 14 percent of the population of Central America, it accounts for more than 35 percent of the region’s homicides, nearly all of which occur with impunity. Meanwhile, the sheer number of gang members is growing. In 2013, government officials calculated that approximately 30,000 Salvadorans were members of gangs (including loved ones, family members, and other close associations, there are 470,000 Salvadorans—more than 7 percent of the population—with direct ties to gangs). 

Following the success and then unraveling of the gang truce, prisons are now at 325 percent of intended capacity; even tiny holding cells, meant for temporary confinement, are crammed with suspected criminals who spend months if not years awaiting trial. Police patrols are on the rise, and several illicit killings of suspected gang members—extra-judicious massacres that smack of the death-squad atrocities of the civil-war years—have been exposed by a dogged local press (who risk retribution from both the police and the gangs). In 2015, a total of 6,640 Salvadorans were murdered—an average of 104.2 murders per 100,000 inhabitants. (By comparison, in 2014 the US averaged five homicides per 100,000.) More than 3,000 people were murdered in the first six months of 2016—up 7 percent from the year before.

Given the severity of these circumstances, it was almost baffling that Bukele hardly mentioned violence at all when we sat in his office in January, his people snapping photographs and filming us. He even tended to skirt the subject in favor of discussing his pet projects. 

“Look,” he explained when I pressed him. “If you have a headache, what would you take? A Tylenol. But what you have isn’t a Tylenol deficiency. You are stressed, or you are dehydrated, or something more severe. So you take two, and then that doesn’t work, and you take four, and then ten.” La violencia was a symptom of a more troubling disease, he argued, rooted in El Salvador’s long-standing poverty and structural injustice (more than 32 percent of Salvadorans live below the poverty line in gang-controlled areas). Though he was stating relatively basic principles of economic development, so mired is El Salvador in the current violence vortex that few policy makers are discussing the situation in these terms.

Finally, lest there be any confusion, he drove the metaphor home. “Here, Tylenol is the police. People want more police, and I understand. It’s dangerous here—they have a headache, they want the Tylenol. But that won’t solve the problem.”

At first glance, Bukele’s efforts—a Pop-Up Museum in the city center, launching a skateboard revolution, reorganizing the central market to offer walking paths and artists’ studios—seem like the unstudied pet projects of a rich kid whose internal logic reveals a starry-eyed worldview: Change the structural inequities, and peace and prosperity will follow. To do this requires not just money (Haiti, he points out, is still languishing in poverty despite several billion dollars in aid). More important is what he calls his “hidden project of inspiration,” the degree to which he can convince Salvadorans that their country has the potential for greatness. In Bukele’s estimation, projects like the city-center revitalization don’t just alter the physical reality of the city, but the relationship between citizens and the place they call home—and, by extension, their relationship with one another.


La Vega neighborhood, 2015. By Juan Carlos.That Bukele entered politics at all is some thing of a cultural anomaly. Born more or less the boy prince of a wealthy and well-respected Salvadoran business family, he seemed unequivocally destined to join the family’s business empire. His paternal grandparents emigrated from Palestine to El Salvador in 1913 and, over time, amassed a hodgepodge of businesses, including a construction company often contracted by the federal government, a public relations firm, a Yamaha motorcycle distributor, and a McDonald’s franchise. (In 1972, the Bukeles opened El Salvador’s first McDonald’s, which, after McDonald’s ended the franchise agreement, led to a protracted legal battle over the family’s refusal to shut down unauthorized franchises.) Bukele’s maternal side of the family has roots in El Salvador that stretch back to, as he put it, “before there was even a colony,” which Bukele is quick to point out lest he be considered anything other than a devoted Salvadoran. 

His entry into politics was accidental. After graduating high school, Bukele started working with his family’s public relations firm, Brand Nolck Publicidad, which had recently signed on a high-profile client: the FMLN. With the end of the country’s twelve-year civil war, in 1992, the FMLN was transitioning from a guerrilla movement into a legitimate political party, and sought to rebrand itself as a progressive, idea-driven organization that had divorced itself from militant tactics. Acquiring the FMLN as clients was a big gamble, since most large businesses in El Salvador are owned by wealthy conservatives who support the ARENA party. A client like the FMLN threatened to mar a PR firm’s pro-business image. Nonetheless, Nolck was willing to take the risk. Bukele was assigned to the account.

The job led to a political awakening. “It showed me the reality of my country,” Bukele says. “It represented the people’s fight for justice.” Working with the FMLN had a profound effect on Bukele. Over the next few years, he enjoyed plenty of success—in public relations, starting his own companies, working with his family’s restaurant empire, and organizing a raucous concert series in the capital. (The fruits of being an heir to wealth and influence didn’t hurt.) These were profitable ventures, but they lacked a public mission; eventually Bukele grew restless, feeling what he describes as an unshakable moral imperative to try to fix social injustice in El Salvador. So, in 2011, at the age of twenty-nine, he left the business sector for a life in public office, as a candidate representing his former client, the leftist FMLN.

Salvadorans can run for mayoral office in either their cities of residence or their cities of birth. Bukele was born in San Salvador, but at the time lived in Nuevo Cuscatlán, a small town on the outskirts of the capital, whose elites (the Bukeles among them) resided in hilltop mansions while the rest—approximately 70 percent of the town’s residents—lived in poverty below. Though there was limited gang violence in Nuevo Cuscatlán, its poor residents had no water or electricity, and scant access to health care or secondary education. 

Nuevo Cuscatlán also happened to be a longtime ARENA stronghold, whose mayor, Álvaro Rodríguez, enjoyed an 80 percent approval rating. Early polls for the 2012 mayoral election showed Bukele losing by 57 points. Giving a low-stakes candidacy in a sure-to-lose race to a young, know-nothing political arriviste like Bukele carried little risk for the FMLN—his campaign would cost them nothing, for one thing, because he could finance it himself. Plus, Bukele would add a young profile to the party—that of a businessman, to boot, which was a potent symbol for a party dominated by aging former guerrillas. 

Bukele’s platform was to change living conditions for the poor, promising better education, health care, access to water, and public utilities. And while his popularity grew with exposure, he kept polling poorly. The fact that the city’s most needy were staunchly behind the ARENA party—the party that he felt worked primarily to protect the economic interests of the wealthy—infuriated him. “How is it possible that they don’t have water, they don’t have lights, they don’t have opportunities, they don’t have inversions publicos, that [the government] is robbing money from them—and they don’t want change?” he recalls thinking. “So my discourse to the people became a little more rough.” 

He began berating his audiences during campaign talks and meetings. His general message had a What’s the Matter with Kansas? thrust: If you continue to vote for the party that does not support your interests, your lot in life is your own fault. By any playbook, this was campaign suicide. And yet people rallied around the message. In the end, Bukele edged out Rodríguez by less than 2 percent of the vote.

Today Bukele’s mark on Nuevo Cuscatlán can be seen in a popular community center and library, a housing project that sought to provide alternative, long-term housing to communities of impoverished squatters, and a clean-water system for all of the city’s residents, subsidized by the upper class, who could opt in to the local water system and pay less for better water than they were getting from San Salvador’s public works office. Nuevo Cuscatlán quickly became a fashionable place to live. 

Bukele insists he had no intention of leaving his post in Nuevo Cuscatlán, but when the FMLN began testing out candidates for the mayorship of San Salvador, none of their candidates polled all that well. Bukele’s name kept coming up in the polls. After some deliberation, Bukele was invited to carry the ticket. 

A painting of martyr Oscar Arnulfo Romero, Metropolitan Cathedral, 2015. By Juan Carlos.Part of Bukele’s effectiveness as a politician stems from his commitment to his own creation—namely, the Nayib Bukele brand. His cerulean signs, emblazoned with self-congratulatory slogans—new ideas are invincible; revitalization of the historic center; your city works for you—adorn the city like flags, often cordoning off construction zones like caution tape. Six months into his tenure, he redesigned the city’s seal, which he now wears pinned to a blue blazer or, more commonly, a slick navy Members Only–style jacket he sports over a white-collared shirt. Reminders of his influence mark the city like a kind of municipal graffiti. Few seem to scoff at this self-congratulatory blitz. Unlike the civil-war years, when one’s political allegiance was often motivated by fear of dying a traitor’s death, Bukele’s fans adore him freely, emboldened, perhaps, by the feeling that they are choosing someone who does not appear confined by political tradition. In fact, he’s long since become disenchanted with his own party, the FMLN, and he’s outspokenly critical of its leadership—something that only increases his popularity and the sense that he operates according to his principles rather than to political allegiances.

Of course, Bukele does have an enemy or two, including the mainstream Salvadoran press. The city’s two most popular legacy newspapers—La Prensa Grafica and El Diaro De Hoy—seldom run stories about Bukele’s projects and policies, leaning instead toward critique and attempts at scandal, including claims (so far unsubstantiated) that he launched a cyber attack against La Prensa Grafica, that his family receives federal contracts because of his influence on the party leadership, and that he appoints family members to government posts out of nepotism. (In early September, Bukele was sanctioned by the Governmental Ethics Tribunal for appointing his brother, Yamil, to an unpaid post as the President of the Municipal Institute of Sports.) As a result, Bukele has taken to social media to publicize his work, which has arguably expanded his influence beyond what the papers would have provided. He is known for tweets both quippy and declarative, Instagram posts that range from irreverent (an ongoing series depicting his fancy, flamboyant socks) to deeply reverential (a photograph of San Salvador’s Historic Center lit up at night). His impervious, off-the-cuff Facebook harangues give the impression, however genuine, of what the man behind the persona feels and thinks—straight-shooting passages that seem impulsively though eloquently written, void of political posturing and often replete with emojis. The feed itself, the content of which is supplemented by the team of photographers that beehive around him, documenting him constantly—is a simulacrum of closeness: We see him at home with his wife, mourning the death of his father, hotdogging on fancy motorcycles, helping repair a road in the city center, taking a snooze on a private jet, holding a child in a poor part of town, showing off his socks again.

Ironically, Bukele’s popularity has begun to cast a shadow over his own party. In 2015, he publicly announced that if the FMLN reappointed the country’s attorney general, Luis Martínez, whom Nayib considers “a gangster, very corrupt, the worst of the worst,” he would abandon the party. Within days, the FMLN acquiesced, replacing Martínez with a new attorney general. (Martínez was recently arrested on corruption charges.)

“It was a bluff,” he admitted, but one that worked. “I don’t know why, and we’re trying to figure out why, but I think people tolerate some things about me that they wouldn’t tolerate from another politician.”

Yet as much as he’s deviating from his calcifying revolutionary party, when it comes to his “reordering” of the downtown, his ambition risks a collision with El Salvador’s deep-seated populism. His power hinges on being loved by rich and poor alike, on urban and rural groundswells, on the old and young. To lose the votes of all the vendors at Mercado Central wouldn’t necessarily break a campaign—there aren’t enough of them to sway an election—but it could potentially have ramifications that reveal him as a rich man with big ideas but who is no real friend to the poor. 

Bukele claims that his projects, however giddy, are at their core intended to improve the lives of San Salvador’s most needy. In January, he launched a public works initiative called San Salvador 100% Illuminado, whose premise was simple. “We will have a light on every corner of San Salvador,” Bukele promised the week before the project broke ground. Part of the intention, of course, was to improve security in San Salvador’s worst areas—“but it’s also greater than that.” Bukele saw intrinsic value in Salvadorans being able to boast that their city—like New York, like Paris—was a city of lights, the cosmopolitan heart of a country, a city brimming with potential.

“You can call it PR if you want to be a little cynical,” he said. “But I’m talking about inspiration. PR is important. I have PR. But that is something earthly. I’m talking about something sublime.”

By May 2016, on nearly every street in San Salvador stood a streetlamp, illuminating even the most shadowy, forgotten corners.


The nationwide terrorizing of bus drivers by gangs led to a violent crackdown by the Salvadoran government in 2016. By Juan Carlos.In early 2016, as Bukele continued to carry out his project of inspiration—lighting up street corners and fixing potholes, reimagining the city center and Instagramming his socks and high-fiving kids as he passed them by—the federal government deepened its crackdown on El Salvador’s gangs. This was largely in response to the events of the previous summer, when the 18th Street Revolucionarios had effectively shut down most of the country’s bus system, assassinating eight bus drivers and two civilians, and threatening to kill any drivers who went to work. In response, El Salvador’s Supreme Court declared all Salvadoran gangs to be terrorist organizations, thus increasing the prosecutorial power against them. A state of emergency was declared at several of the country’s high-security facilities, and penal restrictions—which had been exceedingly lax for many gang members, who enjoyed easy access to cell phones, conjugal visits, even the occasional striptease—were tightened. President Sánchez Cerén announced the formation of a rapid-response police team to directly combat gang activity, and judges began issuing prison sentences to gang members of up to 200 years.

In March 2016, through a video announcement, a masked gang member of unidentified allegiance announced that the leadership of all three gangs was asking members to temporarily stand down in order to show the government that their “extraordinary measures” were unnecessary. The message, the authenticity of which has yet to be confirmed, seemed both a gesture of goodwill as well as a threat. “The government will not be able to put an end to the gangs,” the narrator said, his voice altered into a deep gurgle, “because we are a part of our country’s community. We have the tools to destroy the political system of this country.” 

Within a month of the video’s release, the country’s murder rate dropped from 611 to 353. (As of June, the rate had reached 331.) The gangs’ ceasefire seemed to be an invitation to the government to negotiate. But according to Cerén, negotiation wasn’t on the table. In a May press conference, Vice President Óscar Ortiz brazenly announced that, thanks to the antigang crackdown, the government’s mission was to “vanquish” the gangs within a year. By June, government forces had killed 346 gang members; conversely, according to estimates from the investigative outlet Insight Crime, only sixteen officers were killed during that same period. This was the Salvadoran government’s third incarnation of an antigang policy known as La Mano Dura (Iron Fist), whose genesis dates back to 2003 when ARENA President Francisco Flores wanted to project a tough-on-crime image, in spite of the fact that gang violence was relatively limited at the time. In 2006, President Tony Saca doubled down with his own variation of the program, which he called Super Mano Dura, using it to introduce harsh antigang laws. Bukele sarcastically refers to this current FMLN incarnation as the “Super Super Mano Dura,” pointing out that with each Iron Fist campaign the violence has only worsened, and the trauma to the country—the number of bodies flooding the morgues and prisons, the damage to a people’s psyche—has only deepened.

“It’s never worked in the history of humanity,” he says. “Why would it work in El Salvador? They don’t even have the money to pay for it. It might lower rates for a while, but it will come back to haunt us.” 

He recounted for me a conversation he’d had with a police chief during his time as mayor of Nuevo Cuscatlán, who convinced Bukele of the impossibility of stopping crime with just a punitive strategy. “We cannot stop crime with police,” Bukele said. “It’s not only morally and ethically not possible to do, but even if you violate all the civil rights, you don’t have the sufficient firepower or manpower. So if it’s unethical, if it’s immoral, if it’s impractical, and it’s impossible, why are we pursuing that road?” 

In late January, I visited the National Civil Police’s central office in downtown San Salvador, where balaclava-clad officers armed with M16s stood guard around a yellow bus, surrounded by taut caution tape, stopped in the middle of the street. The bus’s rear window was shattered. A small murmuring crowd had formed at the perimeter.

In front of the station’s door, a freckled woman, wearing an apron cinched distressingly tight around her waist, pleaded with one of the officers: “He didn’t do anything!” she cried.

“Señora, we’re just searching them,” the officer said sternly. 

“You have to let him go,” she begged. “He didn’t do anything! Please, you have to let me see him.”

“Señora!” the officer shouted. “Please step away!” He took a heavy step in her direction, and she began wailing, refusing at first to retreat, pleading with him to let her in until he successfully edged her backward then marched her bit by bit to the perimeter. 

As I climbed the stairs of the office, a small paneless window looked into the police headquarters’ garage. There, on their knees, were ten young men, shirtless and with their hands behind their heads, while two armed, masked guards paced behind them. The detainees looked young, tattooless and gangly. I could see pearls of sweat on their skin, their backs gleaming in the dim room. I scurried up the stairs. 

“You want numbers of the disappeared?” the secretary asked, repeating my request back to me. She sighed. “That’s a bit complicated.” When I descended half an hour later, empty-handed, the men were still there, in the same position.

“They were using that bus to extort money from people,” a police officer in the entry hall explained to me. Outside, he announced to the crowd once again that no one had been arrested.

“You will never see a rich guy like that,” Bukele said when I described the scene at the police station. “Why is it fair to have poor kids on the ground with boots on their neck, but it would be a scandal if kids coming out of the American school were thrown to the ground with the boots on their neck? And yet we see these pictures of poor kids [arrested] every day in the news, and people clap.”

Bukele considers the reinstatement of Mano Dura to be a war against youth—against poor youth in particular, who are often arrested on mere suspicion through a blanket profiling law called agrupación illícita, or illegal congregation, which carries a punishment of three to five years in prison. The law allows officials to arrest anyone congregating in groups of three or more that have some appearance of official structure and intention of committing crimes—which is to say, they can arrest any pack of kids on mere suspicion of being up to no good.

Bukele has assumed the role of champion of El Salvador’s youth. Francisco Garay, the executive director of El Instituto Municipal de la Juventud, the city’s agency in charge of youth programs and advocacy, sees Bukele’s election as an important turning point for San Salvador’s culture not only because of the policies he’s enacting, but because of his potency as a symbol for El Salvador’s besieged, beleaguered youth. “Many people said he was too young to run,” Garay said of Bukele. “That the youth couldn’t be in power.” Bukele’s success flipped the message, in a way that Garay considered revolutionary: “That youth, in fact, can.” 

Ten days after he assumed office, Bukele issued a new decree to CAM San Salvador, the municipal police force, via Twitter: “I order @Cam_sansalvador to allow skaters to use the city’s plazas.” The city’s skaters, who had long been prohibited from skating in most public areas, had become vulnerable to the country’s anti-congregation laws, which had made skating extremely risky. Salvadoran skaters rejoiced over Bukele’s tweet, showering praise for their new mayor on social media. 

Older, more conservative Salvadorans, however, were furious. In a society with little patience for counterculture, many people feared that city plazas would be blighted by drug use and crime if skaters were allowed to use them. (The former mayor had, in fact, stationed police officers at plazas to guard against it.) But Bukele wouldn’t back down. That June, he tweeted a photo of himself alongside a gaggle of young boys for International Go Skateboarding Day: “What is better for our young people: a skateboard or a gun? #GoSkateboardingDay.”

Contrary to what the decree’s opponents had assumed, kids who began skateboarding at San Salvador del Mundo, one of the capital’s more iconic plazas, formed a pact that prohibited smoking, drinking alcohol, and graffiti. These days, as Garay and others confidently point out, the plaza is safer than it has ever been. In Christmas 2015, hundreds of San Salvadorans gathered to visit the city’s Christmas tree, something they hadn’t done for years out of fear of violence.

“Without opportunities,” Garay says, the equation is pretty simple: “Kids join the gangs.”


A neighborhood sweep of Santísima Trinidad, controlled by Barrio 18, 2015. By Juan Carlos.Or, they leave the country altogether. El Salvador is home to 6.34 million people; according to a Pew Research Center study, nearly 2 million Salvadorans resided in the United States in 2013—a third of the country’s population, and a higher percentage than even Mexico. This means that nearly all Salvadorans have some family ties to the United States. Perhaps one of the more revealing figures in this regard is that while the country’s exports totaled $5.3 billion in 2014, the total from foreign remittances in 2015—nearly all of which come from the United States—was $4.3 billion (up $125 million from the year before). 

“Who goes?” Bukele asked when we talked about the Salvadoran exodus. “Little kids don’t go. Old people don’t go. It’s young people. Strong people, people who can work, who can produce. Little kids, weak people, sick people, old people, the lazy—who are the ones who go?”

In February, I visited a migrant shelter for youth in Reynosa, Mexico, just across the border from the United States. The day I was there, the locked shelter facility housed about twenty-five teenagers between thirteen and seventeen years old. Six of them were Mexican, having recently been deported from the United States; the rest were from Central America, including seven adolescent boys from El Salvador, who were waiting to be deported, and who all told me the same thing: Once they got home, they’d rest awhile, hang out with their families, then head north all over again. 

The kids were seated at folding tables in the spacious, well-lit recreation room. The day’s activity was music, and an older man energetically strummed his guitar, urging the boys and girls to sing along while they played rounds of Uno. Occasionally, a few of the kids chimed in or lazily shook a maraca. Though none of the Salvadoran boys in the shelter were from the capital city, they’d all heard of Bukele. Their eyes widened when I mentioned his name.

 “Nayib!” a boy with sagging basketball shorts cheered. “He’s cool.” He slapped an Uno card down onto the table and spit an orange seed onto the floor. “He really cares about young people.” 

A few months later, I mentioned this moment to Bukele, and mentioned, too, that every young Salvadoran I spoke with—in El Salvador, in Mexico, in my hometown of Oakland—seemed to adore him.

“Too bad they don’t vote,” he said.


Country fair during the celebration of patron saint El Divino Salvador del Mundo, 2015. By Juan Carlos.By May the illumination of San Salvador was complete, and city workers had begun to disassemble several blocks of the Mercado Central. Bukele’s team posted a video of the efforts, titled “A Historic Success,” set to an inspirational score, on his YouTube channel. “To recover in just one month that which was abandoned for thirty years is truly a historic success,” read the captions. The camera pans across crowds of assembled municipal workers, across reordered streets, across new market stalls with the cathedral and national theater standing majestically in the backdrop. The shot approaches Bukele, who faces away from the camera, in the moments before a major public address on the steps of the Palacio Nacional. Cut to the workers, to the city. We never actually see the mayor’s face. It’s an act of humility, but it’s also a savvy theatrical trick, hinting at the specter of Nayib, who triumphantly surveys all the good work no one else thought was possible. 

On a dusty side street adjacent to the Mercado Central, where stalls once spread across a handful of city blocks, a phone vendor named Eric Canales was setting up his new shop amid screeching saws and the chaos of construction under a tight deadline. His face was covered in salt-and-pepper scruff. He wore a large silver crucifix around his neck and, around his waist, a blue fanny pack, in which he kept his neatly ordered dollar bills. Canales told me that the labor organizers who negotiated with the city had been promised that city workers would help them move. Instead, he’d had to scramble for help from friends and family. He reported that the government workers were asking for bribes to connect electricity and to help the merchants relocate—something that’s nearly impossible to prove. Either way, the move had cost him two weeks of business, and his regular customers now didn’t know where to find him on this side street still half under construction.

“We lost our rhythm of sales,” he told me amid the hammering. Sparks fell onto his ledger and he brushed them away. The space he was given was, he estimated, about half the size of his previous space. This was only a temporary relocation; when the promised new, state-of-the-art markets were finally completed, he’d be asked to move again. As far as Canales was concerned, the reordering of the city center was for the benefit of bigger businesses. Vendors like him were mostly on their own.

Considering his popularity and ambition, it appears almost a given—despite his insistence otherwise (or, more likely, because of it)—that Bukele will run for president in 2019. “I see my candidacy in 2019 as impossible,” he told me. He has to run for mayor again in 2018, and won’t have the energy and resources to run two campaigns back-to-back. 

Even if he does run, it’s unclear whether he would do so as an FMLN candidate. After the exposure of widespread corruption among its leadership, and considering the disastrous consequences of the latest Mano Dura crackdown, Bukele, like many other Salvadorans, has lost faith in the FMLN’s direction. “I’m mad at my party,” he told me in June. “But I don’t have the resources to create another one.”

In late June, a few weeks after I last met with Bukele, a security camera caught footage of a group of men stealing the city’s newly installed streetlights in broad daylight. According to the next days’ edition of Ultima Hora SV, fifty-three lights had been stolen from the San Salvador 100% Illuminado project. “I knew it,” a Salvadoran friend told me. “Anything you try here,” she said, “will fail.” 

Nonetheless, Bukele continues to project the idealism that anything is possible, that the city’s real problem is its deeply rooted cynicism. Where does his optimism come from? It seems wrapped up in the FMLN’s for-the-people origin story and its confounding riddle of success. 

“I never have understood how a group with few resources—no media, with no social networks—inspired thousands, almost a third or half of the country. With a guitar? With a song? I haven’t figured it out.” Bukele shook his head. “But it’s big.”

Bukele told me a story about his time as mayor in Nuevo Cuscatlán, when the regional government used to have meetings in a central office in a nearby town. In the office hung a badly done painting of a military officer. Bukele had never paid much attention to it until, one day, while waiting for a meeting to start, he looked up the name of the subject—Comandante Dimas—on his phone. He learned that in the final offensive of 1989—one that precipitated the end of the civil war—the FMLN guerrillas set out to take the capital with only 10,000 troops, a number easily routed by the Salvadoran army. The guerrillas were certain that the people of San Salvador would join them in the streets to fight against the government and its oligarchy. Each guerrilla carried two guns: one for him or herself, and one for the comrade who would exit his home and join the war of liberation. 

It turned out that very few people joined the fight, and the guerrillas were, indeed, overrun. Comandante Dimas was in charge of a guerrilla columna, comprising about 100 soldiers. They were on the offensive on San Salvador’s outskirts, and the army’s forces had them under siege.

“They’d be dead in three hours,” Bukele said. “So this guy was the boss of everyone else, and he could say, ‘Okay, I’m leaving. I’m the most important one, I’m leaving and you cover me.’ But he did the opposite. He took his two rifles, one in each hand, and said, ‘You leave, that’s an order.’” The comandante provided cover, spraying bullets into the air to distract the army as his soldiers retreated. Though he died in the firefight, all his soldiers escaped. 

Telling this story, Bukele dropped his usual bravado and appeared to be truly moved. Even if many of the FMLN have abandoned the idealism and valor that shaped the movement, Bukele said, at the party’s core, at its essence, these values persisted. 

What his team was doing in San Salvador was “a modern exercise in inspiration. We’re trying to inspire again, like the guerrillas did with a guitar and a song.”

He paused. “We’re not heroes,” he said. “But we have better guitars.”


Reporting for this story was supported by a grant from the Pulitzer Center on Crisis Reporting.

40 Comments

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Alex Diaz's picture
Alex Diaz · 9 months ago

Amazing,  thank you for write about Nayik . 

He is hope in el Salvador,  i think God loves him for all the thing he does.  

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Alex Rivera's picture
Alex Rivera · 9 months ago

muy buena inciativa y toda la gran lavor que esta haciendo el alcade nayib

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Norman Lopez's picture
Norman Lopez · 9 months ago

Las cosas  estan saliendo bien en San Salvador. El trabajo que hace a diario con una obra por día es algo que nunca antes alguien lo habia hecho. 

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Roberto's picture
Roberto · 9 months ago

El señor alcalde cada día esta aportando más a esta capital, Gracias a el tenemos un nuevo San Salvador

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Ana Amaya's picture
Ana Amaya · 9 months ago

Back in my childhood I heard of another great man, he celebrated life, was a bit strange, loco at his best, at times. My great grandfather.

I heard my grandmother said, her dad was able to get El Salvador debt free. He cared for our country, for its people, and wanted our progress. I was too young to know how he did it.

We need another visionary like him. I am sure our country requires better skills, better schools, great hospitals, and a great group of men like Maximiliano Martínez and Bukele.

If only our rich Salvadorans would think outside the square!

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Blanca Escobar's picture
Blanca Escobar · 9 months ago

Awesome article!  NAYIB FOR PRESIDENT!

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Blanca Escobar 's picture
Blanca Escobar · 9 months ago

I am from El Salvador and I immigrated to the US when I was 12, but even though most of my life I have been in the US I try to keep up with the news and everything that it is going on in El Salvador.  It is a shame to still see people that want to throw dirt on people that are trying to do something for our country, it makes me sad that they try to put people down and can't recognize effort, but at the end of the day God knows the man's heart and what he is doing for a country that has a history of cruel suffering, through war, natural disasters, poverty, etc., but I still have hope and I think every Salvadorean should take a step of faith and action to make something great out of El Salvador just like NAYIB BUKELE is doing regardless of the negative criticism!  May God bless El Salvador, the leaders and the people!

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Reyna's picture
Reyna · 9 months ago

Its so sad about the delinquency in my beautiful country El Salvador. El salvador is a beautiful places,whith beautiful people. Every morning they wake-up they go to work and they have a big smile in there faces. The poverty is bad because the gains take from the poor people salary  is between $200 at moth or lower. Our mayer Nayib bukele has done a lot for people and for the country. God bless him. He is a real leder. Something that other politicians need to learn

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michael's picture
michael · 9 months ago

This is an interesting and optimistic essay.  I translated it into Spanish for friends here and all agreed that it captures the spark of hope that resides within almost everyone who lives in or used to live in El Salvador.  The writer has taken the time and done the research to provide a true sense of the current situation.  Her detractors are willfully uninformed or worse.

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Bilbo's picture
Bilbo · 6 months ago

This is good writing.

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